ROX creates destinations across Syria where retail, dining and entertainment come together around one idea. Return on Xperience.
A mixed-use destination designed around the moments people actually remember. Curated retail, chef-driven dining, culture and entertainment, alongside living and workspace. A walkable, design-led neighborhood built to be lived in, not just visited.
A waterfront destination on the Tartus shore. Vintage food-truck kitchens, pergola-shaded terraces and lantern-lit paths, right where the sand meets the sea.
WAVES is a patio-style shoreline experience: curated food and drink caravans, open-air seating on white river stone, and warm light that carries from golden hour into the night.
ROX represents food and beverage brands and brings them into its destinations across Syria, from waterfront kitchens at WAVES to flagship spaces at ROX Park. If you want to expand into the market, we would love to talk.